ALDERSON.DESIGN

Background

The Magnum Pleasure store is one of Unilever's consumer engagement programs for one of their popular brands - Magnum.

The stores are usually Pop-Ups in high-footfall locations and Unilever runs this across the world. This is usually an offline activity where users can walk in to the stores and choose and customise ice creams of their choice including toppings, drizzles, etc.

When the Pop-up store came to Sydney, we were commissioned to design and develop digital interventions for the campaign.

Goals

• To transform interaction with the physical Magnum Pleasure Store in to a digital first brand experience for users to engage in the creation process of their own personalised Magnum, thereby capturing leads and conversions.
• By offering a captivating online journey, streamline the order process at POS to reduce wait times at the pop-up Magnum Pleasure Store.
• Provide customers a way to explore the Magnum indulgence while they wait for their creation to be completed.

Results

• Campaign Duration - 52 Days
• 12,819 Visitors to the Mobile First Consumer Facing Website
• 983 Subscribed to the Newsletter through the Mobile website
• 14,404 of the Magnums sold were custom created by the visitors