ALDERSON.DESIGN

citi Night Noodle Markets

Objective

To create awareness of Citi’s sponsorship of the Sydney and Melbourne Night Noodle Markets, and effectively communicate the awesome perks of being a Citi cardholder. The tone and voice should be fun, exciting and use ‘Insightful Humour’.

• Citi VIP space – concierge service, skip the queues, book a table
• $10 cashback on $50 spend at Night Noodle Markets (on all credit cards) at any stall of the Market
• Lucky prize feature wall consisting of hundreds of colourful noodle boxes

Channels

Facebook and Instagram.

Results

Uplift of impressions & Engagement pre-campaign period vs campaign period:

• Impressions uplift = 30%
• Engagement uplift = 22%